Experience vs. Memory – duration neglect and peak-end rule

Just finished Thinking, Fast and Slow - and what an awesome book! I have already written a bit about the book in old posts and my previous post compares it to a couple of other popular behavioral science books. But if you find behavioral science and psychology the least bit exciting, you’ll probably love this … Continue reading Experience vs. Memory – duration neglect and peak-end rule

Books on psychology, our irrational mind, thinking and decisions

There are several books on the topic of decision-making, a lot more than I will ever read, but here are a couple of recommendations if the topic is of interest to you. If you aren’t interested - maybe you should be. “Surprisingly” we are not as rational as we might think. Our feelings, perceptions and … Continue reading Books on psychology, our irrational mind, thinking and decisions