The distraction economy kills happiness

I’m about halfway through Flow: The Psychology of Optimal Experience and as I said in an recent installment of my weekly blogpost, LFK Thoughtful Weekends it is headed to be one of the most important books I have ever read – and I read quite a few. It is said to be the “classical” work on happiness, yet it in so many ways differs from what I would categorize as “books on happiness”. A lot of those try to pull all kinds of crazy advice over your head in order for you to achieve happiness. This book – Flow – doesn’t do that. It draws upon heavy and clever research on how people feel doing different tasks during the day. A lot of the data gathered has come from people carrying small devices that at random times during the day beeps them, and then asks them to answer questions on how they feel and what they do.

The surprising or unsurprising finding, depending on how deep you already are in this type of research is, that people actually doesn’t feel most happy or fulfilled when relaxing, but actually while they are working or submerged in a task that takes their total attention. This state of mind and being is referred to as “flow”. A state where you lose track of time and being and is just totally submerged in the task at hand.

Speaking from personal experience I can totally agree on the fact that this is one of the most pleasurable states of being. But it is also somewhat paradoxical as although pleasurable as it is, it takes quite a lot of mental effort to reach. In order for an activity to qualify as being able to produce flow, it has to involve some part of skill and be mental challenging to the right amount for you. Meaning that if you get bored doing the activity, then it is not challenging enough. On the other hand if it is to challenging you will look for ways to escape the activity to cut the mental strain.

Reading a book is probably one of the easiest ways to obtain “flow”. If it is a good book and you have placed yourself in an distraction free environment you will probably quite quickly get into a state where you lose track of time and is just totally submerged in the book. Watching television or surfing the internet without purpose is on the other hand not very good flow-activities. While you can get submerged in them, they don’t offer enough challenges or involve enough skill to be fully rewarding. A good movie can leave you with thoughts for days, but they still won’t qualify as flow-activities. That is not to say that you shouldn’t watch movies or television, they are great at creating relief after a full day of good work, but they shouldn’t be your prime sources of happiness.

I won’t go in full detail with how work in a “flow” state creates happiness, for that argument you should pick up the book. But if you can stay with me and for now “buy” the hypothesis that “flow” state creates a sense of happiness, then you can probably follow the title of this blog post; “The distraction economy kills happiness”. Because with billions of dollars poured into one universal goal – grabbing your attention, then you can begin to see why it is so hard to concentrate and reach the sought after state of flow.

Reaching flow is not easy. If it was just a straight fight between a pleasant and easy state on the one hand and an as easy and pleasant state on the other it wouldn’t be that hard a fight. But the odds are very skewed. Not only are billions of dollars being poured into the advertising industry, social media etc. they also offer a quick fix of dopamine that feels good – for about half a second, then you need the next one. But getting into flow and reaping the benefits of this awesome feeling takes hard work. You have to do something that is adequately challenging for a sometimes long period of time, before you can come anywhere close to this pleasant feeling, so why not just stay with the quick fixes of dopamine?

Because in flow state you really live. You live on your terms, creating value for yourself and perhaps even for others. We are born with this internal paradox where almost all of us wants to relax more, but once we do nothing we start to feel worse and perhaps even inadequate. Doing can be anything from researching your bloodline, building scale models of old planes or finding cures for rare diseases. The important part is doing. And doing focused work on something that we enjoy for long uninterrupted periods of time.

A lot of research points to the fact that we might call an unfocused mind an unhappy mind. The more time you can spend in flow the happier and more fulfilling the life you seem to live. The good news here is that you can almost turn any activity into flow activity. What matters is that it challenges you, and that you find it worthwhile. What it leads to and whether you only do it for your own sake does not matter.

Focus your mind and get to work.

How to deal with long reply times or no answer

Flowers and road — Click here for full resolution

Ease of communication and hyper-connectivity comes with a myriad of advantages as well as disadvantages. As good as it can be at times, I am probably leaning towards it having dragged along as many new problems as it solved along the way. Not that we shouldn’t have it, but we need to adapt to both the strains and expectations it puts on both us and others. In the Utopian scenario all this connectivity just helps us communicate more, developing closer and deeper relations with others, but in my opinion it really ends up doing the almost opposite. The ease of communication detracts from the quality of the message.

Have you ever tried writing Christmas cards? (If not – then please do. They will make a lasting impression on your recipients unlike anything ever sent or written electronically. But more on that in a later post.) The thing with cards and letters written by hand is that they are really hard to write. You have to think about what you will write. Perhaps even make a draft before putting it permanently on the intended card or paper. With electronic communication you can always just send a message more, back paddle a bit, if your recipient misunderstands you or explain a bit deeper, which all reduces the effort that goes into the text in the first place.

But wasn’t this post about reply-times? How are they related to effort? We’ll get there. Be patient my friend.

The obvious conclusion at this point would be that I’m trying to say that reply-times are related to effort – but that is not the case actually. I think they carry a history together, but it is not the end point of this blog post, we will get to that.

People are generally quite good at recognizing effort and feel a somewhat internal responsibility to acknowledge it. People will generally have a harder time ignoring something that a lot of effort went into as opposed to something that clearly hadn’t had any effort. If you gift something you have made yourself to someone, then taking aside the quality and aesthetic properties of the item, people will have a harder time turning down a gift that you clearly have put a lot of effort into as opposed to something you clearly just developed with two strokes of a very big hammer. Even if both are turned down, you can be pretty sure that the “effort-heavy” one was making the recipient think harder about turning it down.

Now as said earlier the point here is not that long reply-times or no answer at all is directly related to effort of electronic communication, but I do think that the ease of communication has made us feel less of a strain when not replying or replying late to something. The world quickly moves on.

But then how do we as individuals actually deal with this perceived long response times and perhaps even no response at all? For all my life I have been somewhat bad at managing this. I have gotten a lot better, but still catch myself getting a bit to wound up for unimportant reasons.

First of all there as I see it 3 categories of people each deserving their own distinct approach. Friends, business contacts, and prospects. Friends is pretty obvious as to whom it includes. Business contacts contains all people that you for one reason or the other are “forced” to be in contact with, so it doesn’t have to be business related. Prospects cover people you would like to be/come in contact or closer contact with, both personally and business wise.

Common for all is that you need to start by taking responsibility for the contact/interaction and realize that the problem resides with you. You are the one getting angry, you are the one thinking up scenarios as to why the other party isn’t answering. You are the one with the problem – not them. Handling these late replies and no replies then differs for each of the 3 categories as we will get to. But start by taking responsibility for the anger and problem, by doing so you are in control.

As a general rule people treat you the way you “let” them. This of course is more relevant to friends and “business contacts” as these two categories generally involve more rapport between you. Being super assertive and dominant with people whom you are trying to get in contact with, might not be the best strategy of the line. But what I’m trying to say is that if you always have been the type of person who has just smiled and let it pass without any confrontation each time friends has stepped over your line, then they will “learn” this behavior and inadvertently know that if they find themselves in a situation where it is between stepping a bit on your toes and another who clearly states his or her boundaries, then you are most likely to draw the short straw. If you hate it when people don’t answer your texts within a day then let them know! Don’t expect people to sit waiting to write you back every 5-10 min. But within 24h most people, not counting vacations, illness, family trouble etc. should have had a chance to write a text, maybe just saying “Sorry, super busy – will get back to you in a few days.”

But then how do we handle friends that keeps crossing these lines and ignore our texts/calls/whatever? If you have already confronted them as written above, then take the hard consideration as to whether you would like to keep them in your life. They can be super busy people so perhaps you need to order your friendship around that and only see them a few times a year, but in the end YOU need to decide whether the value they bring to your life outweighs the negatives of them willfully or not bringing conflict into your relationship. This of course is a balancing act. As said earlier don’t be the 10 yo child that can’t handle a few hours of delay on a reply. Or you could be – of course you make the rules in your life, but if you then end up with no real friends around you then perhaps the problem isn’t as much with them as with you.

Now “business contacts”. This is a bit different as you don’t necessarily have the same amount of control about whether to have them in your life or not. The point about people treating you as you allow them to do applies. But as well as you not being in as much control about leaving them, they will also know that they probably can get away with quite a lot more than otherwise if your business together relies on the fact that you communicate. So again. Don’t be a 10 yo child! Communicate with respect and write in neutral but form language that their late responses of total lack of responses is not to your liking and that it has the consequence of x,y,z to your relationship or business. If you out anger into it, they will most likely respond with anger. Don’t try to force people into something, convey objectively and explain your point.

Finally prospects. Here your expectations should be really low. As a rule of thumb expect no answer at all. If you do not know people and have close relations to them, then don’t expect anything. They can have a thousand other close relations to cater to so why should they potentially risk any of those just to answer you. So don’t expect anything. But wrapping up the point from earlier, a minimal amount of effort put into the inquiry will most likely help. Write something that is clearly personal and aimed at them but without trying too hard. Give them an easy way out and be precise in what you try to accomplish with your message. This as said in the beginning of this paragraph by no means ensures an timely or even an answer at all, but it should increase your chances.

Happy communicating, and remember to always think the best of the other party. No one is by default mean or aiming to hurt you. They can have a thousand struggles in their life you know nothing about, so don’t judge them.

Sleep comes to you, it’s not something you do

All my life I have been struggling with, what I think is called onset sleep insomnia – meaning trouble falling asleep. Once I have fallen asleep I usually sleep just fine. So not the serious kind that keeps you from sleeping several days in a row, but still incredibly annoying.

I even think I know how I got it. When I was a little boy my parents and all the other families on our road used to gather around for special occasions which usually kept on till way into the night. I thought it quite cool to be up with the adults so I fought my tiredness and stayed awake as much as possible. I can even remember the adults saying how impressive it was for me to be able to stay awake. If I had access to a timemachine, I would fly right back and throw that “trying-to-be-cool-child” in bed! That “coolness” has sort of kept up with me for some time now.

Over the years I have tried quite a lot of different things in order to combat this annoyance – some with more success than others and I will probably come with several pieces of advice in this regard, although truth be told I haven’t yet totally figured it out. But I have found a lot of little hacks and things that work in favor of falling asleep faster. I can still have nights where nothing seems to help and as if planned this actually perfectly leads into what I will describe in this blog post.

As Epictetus famously said:

“Man is troubled not be events but by the meaning he/she gives them”

Meaning nothing is ever really good or bad, it is all in how YOU decide to frame it. Your perception colors the experience. Not digging to deep into this, but what does it have to do with sleeping? Glad you asked!

If you have trouble falling asleep you’ll with guarantee recognize the scenario where you lay in bed trying to fall asleep and nothing happens. You turn to one side – no help. The other side – no help. You start to count sheep – 1,2,3…7…24…78..167…498 – okay this is jus stupid. You try all you can to get to sleep – and nothing happens. If anything you may feel more fresh than when you initially put your head on the pillow. You frame yourself as being bad at getting to sleep. You can’t seem to do it. You put pressure on yourself for being bad at something as simple as falling asleep.

Well this is where this concept comes into play. I actually didn’t pick it up from some famous sleep-article or research paper, but read it in a book that hasn’t really got anything to do with sleeping. It does have a lot to do with how you live your life and how to think, so under that wide umbrella you could say that sleeping somewhat must find itself. The book is the somewhat famous Zen and the Art of Motorcycle Maintenance. First time I read this book several years ago I didn’t actually finish it. I was in no way impressed with it and probably only got halfway through – but all that is for a different time. Luckily I picked it up and read it again a second time where I really enjoyed it, at least most of it.

But staying on track. If I remember correctly there is actually at least two times in this book where he mentions/touches on this concept. It is only as a strayed out sentence each time and something that could easily be missed. I probably only picked it up because of my long troublesome relationship with sleep, so anytime I see something that has to do with this subject I automatically pick it up or dig a little deeper.

Paraphrasing from memory, the first time this “concept” is mentioned it is written something like:

“I lay there in what seems like eternity but no sleep comes”

And the second time something like:

“It is 5 am, way too early, but no more sleep to be had”

So there are some subtleties in those two sentences that might go unnoticed, but really clicked with me. What he does here is speak of sleep as something that “comes” and something “to be had”. Framing sleep this way, it suddenly goes from something you do to something that either comes or not.

But what is the difference, why is this important. Good question! And “important” might be overselling it, but at least in my opinion rather interesting. The subtle difference between seeing sleep as something you do as opposed to something that comes to you lay in the difference of control.

In general, things you do are things you can be better or worse at, but in the end it is you doing it, meaning your responsibility whether the outcome is good or not. Things that come to are out of your control. They either come or they don’t, not much you can do about it.

Herein lay the interesting difference of looking at sleep. If you think of it as something you do, then you are in control and you can beat yourself up about not being good at it. On the other hand if you see it as something that either comes or not, then it is out of your control. You can’t or shouldn’t beat yourself up over something out of your control does not come to you. It can be really annoying still, but no need to beat yourself up about it.

For me this actually helps when I have evenings where sleep does not seem to come. Then okay, it is not yet time for sleep, then I get up and read and try again a little later when I feel more tired.

Of course this won’t magically make you fall asleep in less than a minute, but in my experience it actually lightens some of the stress of not being able to fall asleep or waking up early. Well okay, no more sleep to be had.

I will give a lot more tips on sleep in the future, so please stay tuned. Whether taking advice on sleep from one that isn’t an expert at it must be for you to decide 🙂

How to make everyday feel like vacation without quitting your job

Okay I’ll start with a confession. If you are an employer, then giving this to your employees, won’t make them magically skip their holidays to work more hours for you. Although if you try and it works, then please transfer a percentage of whatever that is worth to you to my account.

Having gotten that out of the way, let’s get on with it. Being quite the wanderer myself, I have spent quite a lot of time contemplating how everyday could get to be a bit more like everyday on a vacation. The obvious answer of course is to just lay by the beach all day and sip margaritas. The short term effects of this would probably b y great. A lot of relaxation and no stress at all. Until your boss calls and yells at you for not being at your desk. Then no relaxation, no margaritas and no job – which you could argue would give more time for the beach – but as you probably will have bills to pay, then again, this is a somewhat shortsighted solution.

What you need to do is look a little deeper into what separates normal everyday life from everyday life while being on vacation. This can of course depend a lot on how you spend your vacation. Some people like to spend them horisonttally on a deck chair in front of a pool, only having to lift their arms to have a cocktail put into them by the all-inclusive staff. Others like to spend their vacations on training camps or hiking around exploring.

Perhaps with the exception of the “all-inclusive-glued-to-the-deck-chair-I-WON’T-move!” vacation all the other actually have quite a bit in common although their expression of it differs. What they have in common is new experiences. What makes a vacations leave such a long lasting and worthwhile impact is the multitude of new experiences you have.

In contrast, what characterizes “normal” everyday living is the exact opposite. A lot of routine and not many new experiences. You could go see your friends, but hey there is Netflix and a day tomorrow, so perhaps it is better if you just stay on the couch tonight, you can do so tomorrow. Then tomorrow arrives. Today you’ll go have fun with your friends, a but wait today is training day with your team. It’ll have to wait until tomorrow. And then each day goes by, followed by each week and nothing new happens. Each week just looks like the previous on repeat, like Christmas holiday television, the same over and over again.

The solution is simple but not easy. Don’t ever confuse the two.

What you need to do more often is break out your regular routines. I had sort of an epiphany with regards to this recently. I grew up near the ocean and always find myself seeking towards the ocean and water whenever possible. I love being near water, on water and swimming in water. It by all means make me happier. Having moved to the capital of Denmark a few years back, this swimming and being close to the ocean was made a bit more complicated. Note; complicated. Not impossible by any means as Copenhagen actually is right beside the coast and ocean, but getting there was a bit harder as I would have to drive through heavy traffic to get there. For almost two years I didn’t swim all that much during summer. Of course I had a few swims when vacation or anything of the like brought me in a situation where swimming was obvious or easy. But even though I lived not that far from the sea I never went there myself even though if I had lived the same distance to the sea on a vacation I would probably have went almost everyday when weather allowed for it.

After a recent move, and while thinking some of the thoughts that is put to writing here, it suddenly dawned on me that I had no more than 15 minutes of drive from my apartment to the beach. If I was unhappy about not spending enough time near or in water, it was totally my own fault! This had to change!

So I made the decision to actually do take the time to go for a evening swim during weekdays. Go out experience something new and be open to what it might bring. I also find myself more often going out to photograph and see landmarks and points of interest close by that I otherwise probably wouldn’t have. Sure the urge for just being at home some days are stronger, and the point is not to always force yourself out of the door, but the point is that some days you do. Some days you DO fight the urge to stay on the couch during weekdays and go out either for yourself or with friends for new experiences.

They are out there waiting for you. Go get them!

Stop worrying – get to the confirmed objective facts

There are numerous articles and blog-post that promises to help you get rid of worry. This won’t be one. Try as you might you’ll never get to a point where you’re free of worry in your life. You will probably have periods with more and periods with less, but avoid it altogether won’t happen. What’s way more interesting and important is how to deal with it once it arrives.

Worry is closely related to anxiety and stress. They are all fear based feelings, that try to tell you that something is wrong in an attempt to protect yourself from whatever it is that causes them. They are totally natural and occurs to everyone whether people admit it or not.

As they are natural feelings, there is no real reason to try to get totally rid of them. What you need is a better way to handle them once they arrive. Today we will focus on worry even though as said earlier; worry is closely related to anxiety and stress and can in some instances it can be hard to know one from the other. But as this advice will work with all of them, there is no real reason to really pinpoint which of the feelings you have.

Worry has a lot to do with control. When you are in total control you aren’t worried. If you had an exam where you knew all the questions in advance and could prepare so intensely that you knew all answers by heart – then you wouldn’t worry. Your brain would probably then try to worry about whether those actually was all the question, try to come up with potential “unknowns” that could hamper with the end result. But if we keep all what-if’s out of the question; you wouldn’t be worried at an exam where you knew you all questions and all answers. You would be in total control.

Seeing worry from this angle starts to point to a solution, or precaution that can help in situations of worry. You just have to be in control, then there is nothing to worry about. Well yes, thank you! I’ll just lock myself into a room where I’m able to control all the variables and live from there. NOT really viable.

What we need to do is take a stoic look at “events”. The stoics made this really good distinction between event. They divided them into 3 groups. Event over which you have total control, events over which you have some but not total control, and events over which you have no control.

The first and the last are the easiest and are the ones you should spend the least time on. If you have total control, then just make it the way you want. If you have no control, then do not worry because your worry won’t change anything.

Going back to the example with the exam. You are probably not worried whether you will show up or not to the exam. You decide to go or you decide not to go. Then that is out of the question. The cynic will probably then see any number of things that could go wrong on the way there. Again, some of those you will have control over, some of them you won’t. If you are worried about getting late, then go really early and spend the extra time waiting at the destination. Being hit by lightning on the way there is not something you can control, so don’t worry about it. These are of course simple examples but, they should be adequate to bring home the point.

Then we arrive at the last one; events over which you have some but not full control. This is where most energy is spent. The final grade of your exam is a good example of this. You can push it in either direction by more or less preparation, but you cannot control it fully. Even in the example of having all questions and answers in advance, you still can’t control the final grade from the censor.

But what you need to do to control your worry, is get to the confirmed objective facts. And the words “confirmed” and “objective” is there for a reason. “If I go talk to that girl and she rejects me, the whole world will laugh at me and my life will be over.” or “If I don’t get straight A’s in all my exams my life will be over.” – That could be felt as very strong facts inside yourself, but to an outside person or even when having the experience somewhat at a distance, it’s totally obvious that those are not “confirmed objective” facts. They are strong feelings, yes. But facts – no.

I love doing this on paper. If I’m very worried about something I start by writing whatever it is that I am worried about on the top of a piece of paper. Then I test my hypothesis.

“If I can’t X then Y will happen, which will be an absolute disaster.”

Then I start by saying am I absolutely certain that Y will happen. Can anything else be the outcome of this? If not, then I start to look at what it will actually mean to me if Y happens. Is it as big of a disaster as I have in my mind. It could mean a minor or major setback, but total disaster?

Then I just work my way through and test all the hypothesis and all my conclusions. The funny part about this is that even just the act of doing this calms me down. I am back in control, I am not contemplating all outcomes and can decide which of them I find most attractive or least disastrous. As said in the beginning worry almost always stems from a feeling of loss of control. Getting this control back, or even just working on getting it back can seriously dampen if not totally rid yourself of worry.

Try it for yourself. The next time you are really worried by something. Write it down and objectively test all your hypothesis and conclusions. I bet you’ll feel the worry lessen almost immediately.

How to come across as insecure in writing

There are numerous examples of situations where you would want to come across as insecure. Say you found yourself writing a CV where you wouldn’t want the recipient to hire you, maybe sending along a cover letter that backed up the insecurity of set CV. Maybe you are writing business emails to potential new clients that you don’t want or trying to negotiate terms that you would love to be worse. As said the applicability and examples are numerous, so how do you do it?

There are two very easy and simple ways to do this, so let us start of with the first.

Exhibit A:

Writing “I” when referencing to yourself with lower-case “i”.

For people who does not know this, it can seem unimportant. Will this minor detail be enough to let me come across as insecure – shouldn’t I try harder? You can try harder – of course – but this little trick will get you very far. I’ll go as far as to call it the 80/20 rule of insecurity in writing.

In the business world you are almost guaranteed success if you do this. Your 14yo pen-pal may not pick up on the subtle detail, but proving insecurity towards him may be as easy as keeping your crash helmet on when you step off your tri-cycle and walk across the playground to class.

But if people handle serious recruiting, negotiation or sales they WILL pick up on this. Candidates, mails etc. where this is present will almost explode in front of them and make the first screening a peach. So again; if you wish to come across as insecure remember to write I with lower-case.

Exhibit B:

Referencing third person instead of claiming responsibility.

While not as powerful as Exhibit A, Exhibit B still has it’s merits. A strong and secure person will take responsibility, know their weaknesses and stand by them. To come across as insecure what you need to do is avoid claiming responsibility and always write in broad terms.

The best example of this is probably describing limitations or weaknesses, but can be applied at will to almost all scenarios. Let’s take two developer candidates as an example. They are both asked to describe their weaknesses.

As most programmers i am probably not the best tester, but that is just part of being a programmer i guess.
I am not the most thorough tester.

Yes I know – I spiced up the examples with Exhibit A as well. Now this is taken totally out of context and drilled down to a very simple and short example. But 1 should be a clear winner here in terms of insecurity. Writing like this you almost excuse yourself for being present. The exact vibe you would want to come across when trying to appear insecure.

I hope my little short examples provide some inspiration as to how powerful writing can be in transmitting cues as to who you are as a person. I will probably be writing a lot more about this in the future and not only confined to writing, but also speech, body language etc.

Strength training the ultimate supplement for entrepreneurs

There are many views on how you should live and prioritize your life as an entrepreneur. Some find the only way is to dedicate 25 hours of your day towards your company or goal. If you aren’t working all hours of the day, then maybe your competitors are and they are getting ahead. Eating, sleeping, being able to see the sky – useless – you lazy slob!

While this might work for some, primarily robots, computers and others who has the luxury of not being alive, it’s probably not the best way forward most of the time. There can be times where you need to do this because of tight deadlines and in those cases you should of course be willing to put in the work. But if it is your default state then I’ll try my skills as fortune teller and say that it won’t be for long.

One of the hard things with entrepreneurship is not getting recognition for your work. You can work your ass off for days on end without anything to show the outside world. Or perhaps you do have something to show the outside world, but getting traction can then be hit or miss. In other words your work/reward relationship is very non-linear. Over long periods of time this can be very frustrating. Getting acknowledgement for our work is a very basic and natural urge.

But as I have written before and will elaborate more on in the future you should not derive all your identity from one source. Meaning that if you get all your sense of identity from being an entrepreneur then your mood, sense of worth and general well-being is pretty much tied to the highly unpredictable rollercoaster ride of entrepreneurship. You should of course be very proud of your accomplishments but if you are only “The entrepreneur” then you are very one-dimensional and may be more negatively impacted by adversity.

What you need is a way to spend your time that is more linear in terms of work/reward. You could of course always turn to drinking. Generally the more you drink the more drunk you get and the more days in a row you drink the more miserable you feel – all very linear. But perhaps an activity where the work/reward curve goes in the opposite direction will be more appropriate.

There are numerous way to go about this, but my personal recommendation would go towards strength training. You get to work with your body, you get to work with your mind, you get to work with your hands, you get to meet people who are not neck deep in the world of entrepreneurship.

Strength training is very linear in terms of work/reward. You can even put all your knowledge about 80/20 analysis etc. to good use both in terms of the training itself and nutrition. You’ll get a good break from whatever your endeavor is and may even find that during your workout you come up with solutions to problems you haven’t been able to solve or new business ideas.

A side effect of getting stronger and in better shape may even be more successful meetings as you standing more proud and erect before any person, will alter his or her perception of you. This may seem shallow but never underestimate the subtle cues of body language.

In other words the only real downside to strength training is really the time you need to allocate for it. And allocate it you should. Otherwise you’ll be very prone to postpone in the beginning and find ways in which working can be seen as more important. But 1-2 hours 2-3 times a week should be manageable for most – even the most prolific and busy entrepreneurs. It might be the best investment you’ll ever do.